Catching the Green Wave
A Conversation with Author Andrew Winston on Creating “Eco-Advantage” for your Business
Tuesday, February 13, 5:30-9:00PM
“No executive can afford to ignore the green wave sweeping the business world. Esty and
Winston show how to make sustainability a core element of strategy ─ and profit from it.”
— Chad Holliday, CEO, DuPont
A rising interest in the environment is sweeping the business world, driven by a perfect
storm of forces: rising energy costs, global concern about greenhouse gases and climate
change, the world's biggest companies pressuring suppliers to go green, and new
"stakeholders" like NGOs and activist shareholders asking very tough questions about
how companies handle environmental and social issues.
Are you trying to figure out what this means for your business? Come to this lively conversation
with Andrew Winston, co-author of the best-selling new book, Green to Gold:
How Smart Companies Use Environmental Strategy to Innovate, Create Value, and
Build Competitive Advantage, which the Financial Times calls "a manual on how to turn
your company into an eco-success while catching the current wave of interest in saving
the world from environmental catastrophe."
During this conversation, Andrew will:
• lay out the environmental pressures and powerful stakeholders driving the
Green Wave
• explore the strategies and tools the world's best companies use to profit in this
new, environmentally-sensitive world
• share stories of how global leaders of top companies are making environmental
stewardship a strategic competitive advantage.
Andrew is author of the recently released and widely acclaimed book
“Green to Gold”, in which he chronicles 3 years of research on how
environmental innovators such as 3M, GE, Walmart, Johnson and
Johnson, and many others are establishing new value and competitive
advantage through smart eco-strategy. Andrew is a nationally
recognized expert on green business, and has written for, or appeared
in Time, Newsweek, The Washington Post, Forbes, ABC News,
National Public Radio, and CNBC's Power Lunch. He has held management positions
and advised a wide array of leading companies in strategy and marketing. He holds an
undergrad degree in economics from Princeton, an MBA from Columbia and a Masters
in Environmental Management from Yale, where is currently a Fellow of the Center for
Business and Environment. Andrew is founder of Winston Eco-Strategies and helps
leading companies use environmental thinking to drive growth.
DATE & TIME:
Tuesday, February 13, 5:30-9:00PM
Cocktail Reception and book signing, beginning at 5:30p.m, program beginning at 7p.m.
PLACE
Conexions, 1023 Corporation Way, Palo Alto
MAP & DIRECTIONS:
http://www.conexions.org/wordpress/?page_id=108
REGISTRATION
Full event, including cocktails and networking, book signing, speaker presentation and
Q&A: $48 -- 15% of proceeds will be donated to the event host sponsor.
To register on line, visit:
www.slmevents.eventbrite.com
To register by phone, call: 650/344-9693
EVENT ORGANIZERS
This event is presented by Sustainable Life Media, since 2004, an active facilitator of
information and conversation about Sustainability and Business, and advisor to industry
contributors such as greenbiz.com, greenlightmag.com, eartheasy.com, sierraclub.org,
greenatworkmag.com, manyone.net, and more.
SLM is grateful for the support of the following co-sponsors:
Sustainovation: A project of Conexions, whose mission is to establish business
sustainability as the engine of innovation that drives economic revitalization and ongoing
prosperity in Silicon Valley and beyond. A portion of the event proceeds will go to support
this worthwhile group, in gratitude for their participation as host sponsor of this
event.
Columbia Business School Alumni Club of the Bay Area: A non-profit organization
established to strengthen ties among alumni residing in the Bay Area, and between
alumni and Columbia Business School. The club strives to raise awareness of critical
issues in business and develop the network of Bay Area alumni by hosting a regular calendar
of events.
