Strategic Networking: Make Your Most Useful Contacts with the Least Effort
Tuesday, May 25th
6:00-8:30pm
LinkedIn Headquarters, Mountain View
The Dartmouth Alumni of Silicon Valley invites Columbia members to a special event at the LinkedIn headquarters in Mountain View.
Most people mistakenly think of personal and professional networking as a game of numbers and chance - that we have to meet lots of people in order to randomly stumble upon those few who will be most important in our lives. But who has time to search for needles in a haystack? Most of us simply don't have capacity to meet and get to know thousands of people.
When we have specific goals or needs, how do we increase our odds of meeting the people who can help us most? How do we get the best results most quickly? Come join us at LinkedIn's Headquarters for a fun, highly interactive workshop focused on strategies and shortcuts for meeting the largest number of right people with the least effort. Among other things, you'll find out how to target and insert yourself into "pools" of contacts that are interrelated, so that you gain more synergy from your network (i.e., so that one thing leads to another). You'll find out how to increase the chances that your networking activity will build on itself naturally and take on a life of its own, to your immense benefit. Most of all, you'll get to know fellow alumni who can possibly help you achieve your goals.
With more than 25 years of experience building relationship-based businesses, Theresa Lina Stevens is an expert on how to establish and leverage personal networks, both online and off. In addition to having founded networking events in San Francisco and Silicon Valley, she is the founder and president of Lina Group, Inc., a strategic marketing consulting firm that primarily serves professional services and technology companies. She also works with the Stanford Technology Ventures Program (STVP) in the School of Engineering at Stanford University. She has served as chief marketing officer for two Internet-related startups and spent eight years at Accenture. After several years there as a management consultant, Theresa helped found the firm's Communications Industry Group. She served as Director of Worldwide Marketing and helped lay the foundation for what has become a multi-billion dollar business.
